9 – 12 June 2017China Import and Export Fair ComplexGuangzhou, China
Invitation to GILE Forums
The Convergent Future Forum: # 4 Lighting & Digital Art Sessions
Agenda at a glance
This session highlights the unification of lighting and digital art. Invited speakers will unveil the interactive nature of the newest forms of media facade and how it is able to bring images and message to life in public areas.
Date: 10 June 2017
Venue: Opposite Hall 4.1, Along Pearl Promenade, Area A
12:40 – 13:00
13:00 – 13:30
Dr M. Hank Haeusler
Director, Media Architecture Institute
Topic: Bringing Computational Design into Media Architecture - Research to Enable Architecture in the Second Machine Age
13:30– 14:00
Ms Florence Lam
Director, Ove Arup & Partners Ltd
Topic: Luminous Facades
14:00 – 14:30
Prof Zhigang Chang (PhD)
School of Architecture, Central Academy of Fine Arts, China
Topic: Space Creation in Digital Era
14:30 – 15:00
Mr Maxime Houot
Artistic Director, Collectif Coin
Topic: Lighting and Digital Art in Public Space
15:00 – 15:30
Mr Alex Xu
Chief Director,
Alex Xu & Partners International Design Consultant (HK) Co Limited
Topic: Media Facades Design under Limited Budgets
15:30 – 16:10
Mr Zhenzong Zhong
Head of Landscape Lighting Department, SZUM
Topic: Media Architecture and Landscape Lighting
16:10 – 16:40
Mr Steve Lau
Deputy Head of the Institute of Intelligent Lighting, Hangzhou YD Illumination Co Ltd
Topic: Application of Interactive Control System in Landscape Lighting
16:40 – 17:10
Mr Will Huang
Head of ODM/ OEM Business,
StrongLED Lighting System Group
Topic: Media Architecture and LED Application
Sharing from Dr M. Hank Haeusler
“Convergence (referring to evolutionary computing in this text) has been a topic of discussion in digital architecture for quite some time and I think it is absolutely relevant to engage further with this topic. Convergence relates to artificial intelligence and second machine age general purpose technologies such as IoT, big data, increased computing power, digitalised information to name a few. The lighting industry is gradually moving away from producing ‘only lights’ to seeing LEDs, sensors and wireless data transmission using light beacon as part of network to enable smart and ubiquitous cities. I am confident that a full transition into serving the needs of a digital age is not a challenge for the lighting industry from a technical point but it will be from a social and cultural point. In the past, consumer requirements were clearly defined (light to illuminate space which is a globally equal demand). However the current requirements for smart and ubiquitous cities are more complex and the universal need to illumination does not equal to universal solutions for smart cities. Here each location needs a customised response to its unique challenges and context.”  
Unifying light and digital art
Click to register today!
Show facts
Fair date
9 – 12 June 2017  
Venue China Import and Export Fair Complex
No. 380 Yuejiang Zhong Road, Haizhu District, Guangzhou, China
Organiser Guangzhou Guangya Messe Frankfurt Co Ltd
Show website http://www.light.messefrankfurt.com.cn
Concurrent event Guangzhou Electrical Building Technology
Exhibition space
180,000 sqm, 17 halls
Exhibitor numbers
2,399 exhibitors from 23 countries and regions
Visitor numbers (2016) 145,080 from 137 countries and regions
Product categories Lighting accessories, components & equipment:
Lighting accessories, LED packaging components, electronic components, optical components, measurement equipment, LED packaging equipment, testing equipment

LED technologies:
LED and light sources, power supplies, drivers and electronics, LED specialty applications

Residential lighting, commercial / industrial lighting, urban / architectural lighting, smart lighting, electric lights, LED displays and signage
Got enquiries? Contact us now – we are committed to helping you
For details about the event, please contact:

Messe Frankfurt (HK) Ltd

Ms Kenix Yue
Tel: +852 2230 9285
Fax: +852 2519 6079
Email: Kenix.Yue@hongkong.messefrankfurt.com