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Wool is not just about formal wear these days – it is also widely used in casualwear, sportswear and ladieswear. The tailoring market in China is becoming a force to be reckoned with as brands in China start to offer tailor-made services and even online platforms for custom-made clothing. Meanwhile, flannel, tweed and checks which are widely used in womenswear, also favour the demand for wool. Due to the rise of athleisure wear, customers are looking for natural fibres like fine wool for the next-to-skin feeling. In 2017, the total volume of wool sold surpassed USD 3 billion worldwide, and the price of high quality wool like Merino has been hitting new highs. |
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