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China’s transforming denim industry: although China is the world’s largest exporter of denim fabric, the demand for high-end denim suppliers offering performance, innovation and sustainability is increasing in the China market. Meet the next season’s buyers at the fair. |
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Growth of consumption and competition: with an increase in China’s living standards, local brands and designers are now looking to stand out in the competitive market with unique high-end denim fabrics. |
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More environmental education and awareness: the Chinese government has been cracking down on polluters, with non-compliant factories facing government-ordered closure. Environmentally-friendly denim is now highly valued in the China market. |
