Music China 2017 ends on a high note in Shanghai

Music China 2017 ends on a high note in Shanghai!

The 2017 edition of Music China ended successfully on 14 October 2017 in Shanghai, China. Exhibitors experienced outstanding business growth and the number of the visitors significantly increased. A total of 12 international pavilions and over 1,000 fringe events during four day show enriched the diversity of Music China, and brought excitement to the participants.

Record breaking figures at Music China 2017

No. of exhibitors:	2,124 from 30 countries and regions (↑11.3%)
No. of visitors:	105,125 from 81 countries and regions (↑16.6%)
Exhibition space:	125,000 sqm across 11 halls (↑11.6%)

	Show report
	Visitor analysis
	Video review

Exhibitors enjoyed success by expanding their business globally

Mr Jonathan Marolle, Assistant to Jean-Jacques Rampal (luthier), Vatelot-Rampal, France

Product: bowed instruments and bows

“In the first two days, we’d already received over 100 business leads, from around the globe. It is a perfect platform for our brand and market expansion.”

Mr Giorgos Veveridis, Founder of Sideradia & Co EE, Greece

Product: Guitar

“The high number of active buyers has surprised us, and it’s helping raise our brand awareness in China. The fair is the top platform for launching products and expanding business opportunities.”

Exhibitors enjoyed success by expanding their business globally

Visitors experienced the internationalism of the fair through worldwide suppliers

Visitors experienced the internationalism of the fair from worldwide suppliers

Mr Andrea Federzoni, CEO of Croson, Italy

“The Chinese market is the most important in the world for the MI industry. The fair has become a vital source of information, and its growing size reflects the success of the industry all across Asia. Throughout the show we’ve been seeking out a high number of Asian businesses.”

Mr FuBo Sun, General Manager, Shandong Yantai Yue Xing Music Store, China

“I have made several orders during my visit at Music China this year. I can meet with a lot of overseas and domestic MI suppliers and the result is fruitful.”

Collective enjoyment from comprehensive and educational fringe events

Ms Robin Walenta, CEO of West Music and Chair of the NAMM Association

“Music China is a place where all corners of the industry meet up, which help people understand how to adapt to China’s growing development path. The NAMM sessions have been consistently busy and we’ve had great feedback from attendees.”

Mr HaiLin Li, Guitar Teacher, Suzhou Yu An Culture & Art Co Ltd, China

“There are so many fringe events here including various forums and trial classes. I can learn more about the industry’s latest developments through the events. It is also great to attend the live shows performed by famous local and international artists. The trip is fascinating! ”

Getting enjoyment from distinctive and educational fringe events

Prepare for your next musical adventure!

Want to be one of the participants to experience Music China? We can make that happen! The next edition will take place from 10 – 13 October 2018 at the Shanghai New International Expo Centre. With expanded exhibiting space to 135,000 sqm across 12 halls, you can boost your business at the biggest MI show in Asia.

Reserve your booth now!

Messe Frankfurt (HK) Ltd

Ms Phyllis Tsang

Tel:	+852 2238 9901
Fax:	+852 2519 6079
Email:	music@hongkong.messefrankfurt.com