Looking back to four days of business, networking and music

Show report         Visitor analysis         Photo gallery             The 2019 edition has flown by. We were happy to see our loyal exhibitors side by side with brands that joined for the first time, representing a mix of big organisations and start-ups. We hope your time at Music China was filled with good business, inspiring conversations and lots of music.   Check out the 2019 show facts   Exhibitors: 2,414 from 34 countries and regions (↑7%) Visitors: 122,519 from 79 countries and regions (↑11%) Exhibition space: 145,000 sqm across 13 halls (↑5.1%)

There’s a lot to discover

With 13 exhibition halls, you know we have a lot to offer. You will find just about anything when sourcing musical instruments and accessories, including the latest innovations and technical gadgets. But Music China also provides people with the platform and the audience to launch new products. These four exhibition days are your gateway to the global MI market and all the opportunities it represents.   Mr Holger Schulze, Secondary Teacher and Head of the Music Department Deutsche Schule Shanghai “This fair gives you so many options for exchanging knowledge with other musicians or traders. You can dive into a wide range of topics that are related to playing, studying or creating music. And it’s not only about musical instruments or publishing. If you’re interested in electronics, you’ll also find what you’re looking for.”

Connect and grow

Music China acts as a bridge between suppliers and buyers, facilitating business and networking. Suppliers can broaden their market, work on their global brand awareness and reach their target customers. Buyers get to meet potential business partners from around the world face to face, while discovering the latest market trends.   Mr Marco Salvi, President, Salvi Harps/LYON & Healy (Italy) “We’ve been attending Music China for many years, as it plays an extremely important role in the local development of our company. It has become the one and only show in our global promotion plan. It’s a comprehensive platform that covers the whole supply chain and can help us broaden our channels. We’re also absolutely satisfied with the visitor flow and quality.”   Mr Hap Kuffner, President, Kuffner International Inc (USA) “It’s a 15 hour flight for me to get to Music China, but it’s definitely worth it. I meet so many people here. Just today, I’ve arranged meetings with contacts from India and Turkey. It’s a great fair, because the whole of Asia is here and you can easily reach people and build your industry network.”

Learn and enjoy

Our fringe programme has something in store for each and every music lover at the fairground. Seminars, workshops and panel discussions will leave you with a fresh set of skills and a whole lot of information, and will provide you with an excellent opportunity to broaden your network. And let’s not forget the many, many live performances …   Mr David Kalt, Founder & CEO at Reverb (fringe programme speaker): “The scale of the Chinese MI industry really exceeds my expectations. I’m surprised about how buzzy the atmosphere at the fairground is. I think the programme provided a great opportunity to connect global industry players and share what’s going on in different markets.”   Event details review

What about the 2020 edition?

Be sure to mark your calendar! We’re expecting you for the 19th edition of Music China. From 28 to 31 October 2020 at the Shanghai New International Expo Centre.   Reserve your booth now!

Contact us

Messe Frankfurt (HK) Ltd Ms Phyllis Tsang Tel. +852 2238 9901 Fax +852 2598 7887 music@hongkong.messefrankfurt.com

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