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Messe Frankfurt
Messe Frankfurt
Your one-stop global trade hub for efficient sourcing
Your one-stop global trade hub for efficient sourcing
 
Smart sourcing starts here: map out your visit with our Exhibitor Search

Returning from 28 – 31 October, Music China 2026 brings together global artistry, next-generation sound technology and premium manufacturers under one roof. From new releases to handcrafted instruments, this year’s showcase is packed with exciting discoveries. Before you step into the exhibition halls, take a first look below at the product highlights shaping the industry this season.

To make the most of your time on the show floor, you can use our Exhibitor Search to filter brands, compare product lines and bookmark the must-see booths ahead of your visit.
 
Our topics for you:
 
Discover who exhibitors are targeting   
Guitars, pianos, winds & accessories   
Bowed strings & accessories   
Percussion instruments & accessories   
Music China Connect+   
Yamaha’s passion for sound and music   
Supporting media   
 
Discover who exhibitors are targeting

Agents = Agents
Dealers / Distributors = Dealers / distributors
Joint ventures = Joint ventures
Retailers = Retailers
Teachers & Musicians = Teachers & musicians
= Products that are new or being launched in Asia for the first time
 
Guitars, pianos, winds & accessories
 
FG/FS9 Series Acoustic Steel-String Guitar
 
FG / FS9 Series Acoustic Steel-String Guitar

The FG / FS9 Series is Yamaha's flagship steel-string acoustic guitar series built specifically for players looking for a traditional sound with enhanced projection and clear articulation.

Yamaha Music & Electronics (China) Co Ltd
China
Booth no.: Yamaha Music Station
 
TransAcoustic Guitars (2nd Gen)
 
TransAcoustic™ Guitars (2nd Gen)

The newest addition to Yamaha’s revolutionary line of TransAcoustic™ guitars helps push creative boundaries by providing reverb, delay, chorus, looper, and even bluetooth capabilities right at your fingertips.

Yamaha Music & Electronics (China) Co Ltd
China
Booth no.: Yamaha Music Station
 
GCB
 
GCB

GCB is Yamaha's most compact grand piano and the newest member of the GC Series. Crafted in Kakegawa, Japan, it brings the unmistakable touch, tone and quality of a Yamaha grand piano to more players and more homes.

Yamaha Music & Electronics (China) Co Ltd
China
Booth no.: Yamaha Music Station
 
RSC3
 
RSC3

SILENT Piano™ Conversion Kit RSC3 enables silent play for existing Yamaha acoustic upright pianos. Non‑contact sensors preserve original touch, while a premium tone generator outputs full‑bodied sound via headphones.

Yamaha Music & Electronics (China) Co Ltd
China
Booth no.: Yamaha Music Station
 
YTR-8335EA
 
YTR-8335EA

This instrument is overseen by Jeroen Berwaerts, a Yamaha endorsed artist. Meticulously developed by the brand, this professional trumpet delivers an all new tonal character for an unparalleled playing experience. The model incorporates multiple original design concepts from Yamaha’s European Atelier in Hamburg. In the model designation YTR 8335EA, 'EA' stands for European Atelier.

Yamaha Music & Electronics (China) Co Ltd
Japan
Booth no.: Yamaha Music Station
 
SG510
 
SG510

The SG510 is the flagship model of GOTOH parts.

KMS Shokai Co Ltd
Japan
Booth no.: W4F11

We are looking for:
 
Château Professional Clarinet CCL-86
 
Château Professional Clarinet CCL-86

The Château CCL-86 is crafted from Mopane wood and features a Bb key, 19-key, 6-ring design, with an adjustable thumb rest and waterproof leather pads, offering a refined tone and responsive control.

Tenon Industrial Co Ltd
Taiwan
Booth no.: E2A18

We are looking for:
 
Maxtone Tenor Saxophone (New Version)
 
Maxtone Tenor Saxophone (New Version)

Maxtone Tenor Saxophone (New Version)

Fighter Industries Inc.
Taiwan
Booth no.: E2B20
 
MAVRUD Metal Saxophone Mouthpiece
 
MAVRUD Metal Saxophone Mouthpiece

Premium brass saxophone mouthpiece in Gold or Silver Matte. Powerful, rich and responsive sound, combining projection, comfort and precision for professional musicians.

Barkley Brazil Industria e Comercio Ltda Me
Brazil
Booth no.: E2C18

We are looking for:
 
MAXTON - Mouthpleces: Clarinet - Saxophone - MAXTON - Synthetic Reeds: Clarinet - Saxophone
 
MAXTON - Mouthpleces: Clarinet - Saxophone - MAXTON - Synthetic Reeds: Clarinet - Saxophone

MAXTON manufactures premium mouthpieces and durable synthetic reeds for clarinet and saxophone, perfectly matched to ensure effortless response and a stable, clear tone.

MAXTON GmbH
Austria
Booth no.: E2D27

We are looking for:
 
AMUMU Zodiac Embroidered Guitar Straps
 
AMUMU Zodiac Embroidered Guitar Straps

AMUMU global debut original zodiac embroidered guitar strap series with reversible microfiber leather and distinctive astrological artwork.

Eaglevox Corporation Limited
China
Booth no.: W5A24

We are looking for:
 
Bowed strings & accessories
 
New Coated Acoustic strings by GALLI STRINGS ITALY
 
New Coated Acoustic Strings by GALLI STRINGS ITALY

New procoated acoustic bronze 80/20 and phosphor bronze strings.

Galli Strings srl
Italy
Booth no.: W3E32

We are looking for:
 
New Quartet for Music China 2026
 
New Quartet

A quartet of 2 volins, 1 viola, and 1 cello, based on models of Guarneri del Gesu, Guadagnini and Montagnana. For musicians who are searching for great sounding instruments to enhance their play.

Erli Gurra
Albania
Booth no.: W2G13

We are looking for:
 
LUTHIER STRINGS
 
LUTHIER STRINGS

Paco de Lucía, the great maestro, played his guitar with Luthier Strings strings; nowadays his disciples and fans, they all play their flamenco and Spanish guitar with Luthier Strings. Best made in Spain.

Tico Musica S.A.
Spain
Booth no.: W3D11

We are looking for:
 
AV-D501 Electric Violin
 
AV-D501 Electric Violin

Modern and distinctive scroll design. Premium craftsmanship by Aileen violin workshop. Patent-designed stylish body with vibrant finishes. Versatile pickup system for a wide range of tonal expression.

Aileen Music Co Ltd
China
Booth no.: W2D01

We are looking for:
 
LV02 Traditio Series Violin
 
LV02 Traditio Series Violin

Crafted with imported European woods. Blending century-old violin craftsmanship with modern design philosophy, every detail – from wood selection to tuning – is meticulously refined under the personal supervision of master luthier.

Aileen Music Co Ltd
China
Booth no.: W2D01

We are looking for:
 
Italian Violin by Iotti & Vibe
 
Italian Violin by Iotti & Vibe

An exclusive production of high quality Italian violins, violas and cellos from Parma. In our shared love for this ancient craft we produce handmade instruments based on the classic fine Italian violin making tradition.

Iotti & Vibe
Italy
Booth no.: W2E15

We are looking for:
 
violin chin rest cover
 
Violin chin rest cover

RAINDOLL Musical Handcraft. Rooted in the professional needs of performers, we reimagine violin shoulder rests with world-class luxury fabrics and original structural designs. Redefining comfort and aesthetics, we help you play with ease and shine on stage.

Raindoll Artisan Lab
China
Booth no.: W1E22

We are looking for:
 
Viaduc de Millau – C14
 
Viaduc de Millau – C14

Belgian reference model, for high-angled fingerboard, quick fitting with: High fingerboard angle, upside down V arch design, high arch height, medium position of heart and quite little amount of wood above heart.

Despiau Chevalets Sarl
France
Booth no.: W2A12
 
SAVAREZ STRINGS EVOLUTION CANTIGA PREMIUM
 
SAVAREZ STRINGS EVOLUTION CANTIGA PREMIUM

These sets are composed with the strings of the CANTIGA PREMIUM sets; the choice of the mix of treble strings is different to answer the request of the guitarists attached to the ALLIANCE fluorocarbon strings and who appreciate the MI.E1 nylon NEW CRISTAL. This set exists in 3 different tensions.

Savarez S.A.S.
France
Booth no.: W2B11
 
AUBERT LUTHERIE BRIDGES AND INSTRUMENTS
 
AUBERT LUTHERIE BRIDGES AND INSTRUMENTS

Since 1864, all Aubert bridges have been crafted in our workshops in Mirecourt, France.

Aubert Lutherie S.A.S.
France
Booth no.: W2B13
 
ABEL – Premium Piano Hammers Made in Germany
 
ABEL – Premium Piano Hammers Made in Germany

Since 1982, ABEL has been manufacturing premium hammer heads and action parts for grand and upright pianos in Germany. Combining traditional craftsmanship, carefully selected materials and modern production technology, ABEL delivers precise, consistent and individually tailored solutions for piano manufacturers, technicians and restoration specialists worldwide.

Abel Hammer Company
Germany
Booth no.: E1D23
 
Aubert De Luxe Bridge
 
Aubert De Luxe Bridge

Made in France of aged maple, excellent vibration transfer, professional grade violin bridge.

Beijing Cadenza Culture & Arts Co Ltd
France
Booth no.: E1A12

We are looking for:
 
Gustave Bernardel Rosin
 
Gustave Bernardel Rosin

Handmade in France, low dust, for violin, viola & cello

Beijing Cadenza Culture & Arts Co Ltd
France
Booth no.: E1A12

We are looking for:
 
Bogaro & Clemente Amore Violin Rosin
 
Bogaro & Clemente Amore Violin Rosin

Handmade in Italy, heart wooden box, warm tone for violin solo.

Beijing Cadenza Culture & Arts Co Ltd
Italy
Booth no.: E1A12

We are looking for:
 
Percussion instruments & accessories
 
Djembe
 
Djembe

The djembe features a one‑piece hand‑hollowed mahogany shell, paired with tropical natural goat‑skin head and thickened nylon rope for tension tuning. It delivers rich and full bass together with crisp, clear high tones.

Shandong Lanerco Musical Instrument Co Ltd
China
Booth no.: N3E22

We are looking for:
 
PE1045M
 
PE1045M

A new 10”x4.5” signature snare from jazz legend, Peter Erskine. The compact 10” diameter enhances articulation without sacrificing tonal depth. Its small size makes positioning easy in a variety of configurations. Responsive and expressive, the Jazz 10 reflects Peter Erskine’s musical voice and inspires new sonic possibilities in your playing.

Great Wall Audio / Musical Instrument Co Ltd
Japan
Booth no.: N1A12
 
AN1465
 
AN1465

Anika Nilles’s signature snare drum: a deep, embracing low end that enhances her expressive range, clear definition that preserves every note even in the most intricate passages, and a look that reflects her lifelong love for vintage snares. This signature snare embodies Anika’s broad musicality and expressive depth.

Great Wall Audio / Musical Instrument Co Ltd
China
Booth no.: N1A12
 
TBWS145S-GCD
 
TBWS145S-GCD

This limited-edition STAR Reserve snare is the definition of articulate. Every hit produces a beautifully sensitive tone with clear attack for a refined sound. An exceptional instrument that delivers uncompromising premium character in both sound and appearance.

Great Wall Audio / Musical Instrument Co Ltd
China
Booth no.: N1A12
 
BE52ZBAS-GAC
 
BE52ZBAS-GAC

2026, this legendary instrument returns at last—reborn as a limited-edition model. Crafted from rare African Bubinga, the dense & heavy wood delivers thunderous low-end, immense power, and a signature dark tone unique to Bubinga—an awe-inspiring sonic experience.

Great Wall Audio / Musical Instrument Co Ltd
Japan
Booth no.: N1A12
 
NUVO Zip-Kit Compact Drum Set
 
NUVO Zip-Kit Compact Drum Set

The Zip-Kit is a fully acoustic, portable drum set that packs into the bass drum for easy transport. Including a snare, hi-hat, and kick, this Essential Kit has everything to start your drumming journey. It is easily expandable with additional cymbals and toms as your technique grows.

NUVO WindStars
United Kingdom
Booth no.: W1E18

We are looking for:
 
MEINL Sonic Energy Flower of Life Soundscape Gong
 
MEINL Sonic Energy Flower of Life Soundscape Gong

Crafted in Germany from nickel silver, the Meinl Sonic Energy Soundscape Gong delivers rich, complex tones with gentle touch. Includes travel bag, two mallets, handle, and gloves. The gong offers deep, grounding vibrations.

Roland Meinl Musikinstrumente GmbH & Co. KG
Germany
Booth no.: W5C01

We are looking for:
 
Paquito González Signature Professional Cajon
 
Paquito González Signature Professional Cajon

Authentic flamenco sound, handcrafted in Spain. Developed with Paquito González and built for exceptional performance, dynamics, and traditional Spanish craftsmanship.

Roland Meinl Musikinstrumente GmbH & Co. KG
Germany
Booth no.: W5C01

We are looking for:
 
NINO® Percussion Stackable Cajon
 
NINO® Percussion Stackable Cajon

The NINO® Percussion Stackable Cajon is a perfect instrument for children to gain the confidence to play percussion with no experience. Just sit down on it and tap with your hands to produce bass and snare drum sounds. Inside the cajon are fixed steel snare wires that provide a crisp tone for more range of sound.

Roland Meinl Musikinstrumente GmbH & Co. KG
Germany
Booth no.: W5C01

We are looking for:
 
Artist Design Cymbal22" Anika Nilles Lunar Ride - AD3
 
Artist Design Cymbal22" Anika Nilles Lunar Ride - AD3

His cymbal was specifically designed and manufactured to meet the tonal requirements of RUSH’s reunion tour; the laser-etched design on the cymbal is based on a pattern by MEINL artist 'Anika Nille'.

Roland Meinl Musikinstrumente GmbH & Co. KG
Germany
Booth no.: W5C01

We are looking for:
 
The Black Diamond
 
The Black Diamond

Black Diamond: Techra’s most durable carbon fiber sticks. Built for demanding drummers, they deliver up to 10× the durability of traditional wooden sticks, with consistent balance, powerful sound, reduced vibration, and precision pairing for a perfectly matched feel. Your way to join the future of drumming.

Tecnoplast Srl
Italy
Booth no.: N3D12

We are looking for:
 
Stay tuned for more exclusive product previews in our next issue.
 
Music China Connect+

Unlock new business potential with Music China Connect+, your digital hub for identifying target partners and building high-value connections. Beyond networking, it helps you stay ahead with first-hand event updates, industry insights, and the latest onsite programme schedule – all at your fingertips.
 
  Explore Connect+  
 
Yamaha Music Station
 
Yamaha’s passion for sound and music

Featuring full‑range instrument experiences, vibrant stage performances and fun interactive activities. Yamaha Music Station (outside Hall W4) invites all music lovers to Make Waves with Music.
 
  Learn more  
 
Supporting media
 
Supporting media

• DTM Station
• Japan Music Trades
• Musica & Mercado
• Music Press Asia
• MusicEdu
• MUSIC:ED
• PersonalAudio.hk
• Prart Music Group
• The Strad
• YSOLIFE